Products that
play to win
Products that
play to win
Smallworld is the go-to software partner for sport and fitness brands that need to launch fast and build right.
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Featured work
Featured work
About
A high-performance software agency
A high-performance software agency
From seamless hardware integrations to polished user experiences, we don’t just write code—we build the future of connected sport and fitness.
About
A high-performance software agency
From seamless hardware integrations to polished user experiences, we don’t just write code—we build the future of connected sport and fitness.
Founded by athletes
In 2015, Crossfit’s “Fittest Man in Arkansas” Jake Curreri wondered what applying the discipline and craft of competitive sports teams to an engineering organization would yield. The answer was Smallworld—a new kind of boutique software studio.
Years later, our team still operates with the precision of world-class athletes, ensuring every line of code and user interaction meets the highest standard.
Efficient teams, effective capital
Unlike bloated agencies that overcomplicate and underdeliver, we operate with efficiency—lean teams, rigorous engineering, and a deep understanding of what makes a product succeed.
We consistently ship product faster, with smaller teams and less investment, than traditional agencies.
Entrepreneurs at heart
At Smallworld, we think like founders, because we are founders. Before a single line of code is written, we dive deep into your business, your users, and your market to ensure we’re building the right product, not just the requested one.
Founded by athletes
In 2015, Crossfit’s “Fittest Man in Arkansas” Jake Curreri wondered what applying the discipline and craft of competitive sports teams to an engineering organization would yield. The answer was Smallworld—a new kind of boutique software studio.
Years later, our team still operates with the precision of world-class athletes, ensuring every line of code and user interaction meets the highest standard.
Efficient teams, effective capital
Unlike bloated agencies that overcomplicate and underdeliver, we operate with efficiency—lean teams, rigorous engineering, and a deep understanding of what makes a product succeed.
We consistently ship product faster, with smaller teams and less investment, than traditional agencies.
Entrepreneurs at heart
At Smallworld, we think like founders, because we are founders. Before a single line of code is written, we dive deep into your business, your users, and your market to ensure we’re building the right product, not just the requested one.
Process
Turn ideas into world-class apps.
Turn ideas into world-class apps.
Behind every great app is a proven process. Here’s how we take yours from concept to launch.
Discovery
We start by immersing ourselves in your business, users, and competitive landscape. Through research and workshopping, we uncover the opportunities and challenges that shape your product’s success. This phase ensures we’re solving the right problems for the right people.
Strategy
With clarity from discovery, we define the roadmap for success. We prioritize features that drive impact, architect scalable solutions, and align every decision with your business goals. The result? A product strategy that balances speed to market with long-term growth.
Design
We craft delightful, intuitive experiences that feel effortless to users. Every interaction is designed for user engagement and value. Our approach ensures that form meets function—resulting in products that are as elegant as they are effective.
Development
With a relentless focus on speed and precision, our engineers bring your vision to life. We write clean, scalable code and optimize for performance at every level. The result is world-class software built to move fast, scale effortlessly, and stand the test of time.
Discovery
We start by immersing ourselves in your business, users, and competitive landscape. Through research and workshopping, we uncover the opportunities and challenges that shape your product’s success. This phase ensures we’re solving the right problems for the right people.
Strategy
With clarity from discovery, we define the roadmap for success. We prioritize features that drive impact, architect scalable solutions, and align every decision with your business goals. The result? A product strategy that balances speed to market with long-term growth.
Design
We craft delightful, intuitive experiences that feel effortless to users. Every interaction is designed for user engagement and value. Our approach ensures that form meets function—resulting in products that are as elegant as they are effective.
Development
With a relentless focus on speed and precision, our engineers bring your vision to life. We write clean, scalable code and optimize for performance at every level. The result is world-class software built to move fast, scale effortlessly, and stand the test of time.
Partners
Who we work with
Who we work with
We’re the perfect fit for clients who:
Are building consumer mobile apps in the sport, fitness, or wellness spaces
Need a strategic partner, not just a development team
Want to move fast without sacrificing quality
Seek to take products from zero to one and beyond
Value long-term relationships with aligned incentives
We’re not the right fit for clients who:
Are focused on enterprise software or internal business tools rather than consumer apps
Want dev resources alone, rather than a strategic partner in product and design
Need maintenance on existing product
Prioritize low-cost vendors
Are first-time founders
We’re the perfect fit for clients who:
Are building consumer mobile apps in the sport, fitness, or wellness spaces
Need a strategic partner, not just a development team
Want to move fast without sacrificing quality
Seek to take products from zero to one and beyond
Value long-term relationships with aligned incentives
We’re not the right fit for clients who:
Are focused on enterprise software or internal business tools rather than consumer apps
Want dev resources alone, rather than a strategic partner in product and design
Need maintenance on existing product
Prioritize low-cost vendors
Are first-time founders