October 14th, 2021

Atlantic Labs spins-out FoodLabs, a €100M food tech fund addressing climate and health

We believe technology drives sustainability. FoodLabs, headed by tech investor Christophe F. Maire, is working to prove this by launching a €100M food tech fund to invest in food, health, and sustainability startups. The fund will focus on scalable digital business models working toward a more efficient food industry from agriculture, production, distribution, human health to zero waste - encouraging the tech industry to pivot towards climate and sustainability efforts. To quote Maire: "We strongly believe that technology and entrepreneurship hold the key to tackling the key challenges of our time."

October 6th, 2021

Paige receives FDA De Novo clearance for AI to detect prostate cancer

Last year, we partnered with medical startup SFC Fluidics, to build a unique device for those in need of diabetes care. SFC Fluidics was recognized early on by the FDA for healthcare innovation, receiving FDA's Breakthrough Device Designation, and is set to improve the lives of diabetes patients around the world. Paige Prostate - an AI tool that detects prostate cancer - has become the first of its kind to receive FDA approval. After also earning Breakthrough Device Designation in 2019 and $220M in funding, this software has improved cancer detection by over 7%, decreased false-negative diagnoses by 70%, and false-positive diagnoses by 24%. We invest in startups that are evolving the healthcare industry, and are proud to work alongside innovators dedicated to improving the well-being of others.

September 29th, 2021

Straffr is a smart resistance band that helps you exercise on the go

German fitness gear startup, Straffr, is making its mark in the industry with its smart resistance exercise band. The company only recently launched its product in March 2021 after two rounds of funding. It has since sold several thousand bands at $100 a piece. Connected with Bluetooth through Straffr’s free app, the band tracks your training session, and can monitor your stretching and pulling as you follow along on video workouts. The early startup has plans to develop more products in the future, running full speed ahead into the world of innovative fitness tech.

August 19th, 2021

Medical Startups Now Focus On Personalized Health Tech, An Approach To Cure MSK and Chronic Pain

Interventional medicine remains the dominant method in Western healthcare - meaning a patient is only seen once symptoms arise, and treatment can become a long game of trial and error. Personalized health tech, including wearables that monitor one's health, or even using DNA, changes this by giving an individual access to his daily health, as well as alerts to pre-disposed conditions. Medical startups are competing to enter the personalized health tech industry, as an attempt to reinvent treatment towards musculoskeletal (MSK) medical conditions and chronic pain. In 2017, the MSK medicine market was valued at $57.4B, while the chronic pain market (which overlaps with MSK medicine) expected to reach $151.7B by 2030. Digital health tech continues to disrupt the future of treatment and preventative care in Western medicine, and possibly for the better.

August 11th, 2021

Zuck Confirms Facebook's Smart Glasses Will Be Its Next Stab at Hardware

Facebook announced its collaboration with Ray-Ban back in 2019, and now the augmented reality glasses will become the company’s next hardware release. Virtual reality is moving beyond gaming, and expanding its horizons into other forms of entertainment, work, fitness and social media. For Facebook, these glasses seem to be the gateway into its virtual ecosystem - a more three-dimensional internet that you can interact with. Facebook has some heavy competition, as Apple, Oppo and Samsung are also all rumored to be working on smart glasses. Though Microsoft and Google have been making AR glasses for years, this "future" of wearables and VR expanding to social platforms could arrive as early as the end of 2021.

August 4th, 2021

Supercritical launches carbon removal offset marketplace for tech firms to reach net zero

Our use of digital technologies now causes more CO2 emissions than the entire aviation industry. Tech companies have been trying to offset their carbon footprints for years - unfortunately, most carbon offsetting schemes are ineffective at best, and don’t actually remove carbon from the environment. Start-up company Supercritical is out to change that, and developed the most efficient solution for carbon removal yet. It promises to help businesses get to net zero by measuring their climate impact and selling high-impact carbon removal offsets. Raising $2.7m in pre-seed funding, Supercritical already has clients (such as accuRx, Tide and what3words) and has positioned itself to become a market-maker for these emerging solutions. Though these technologies are still early in development, tech companies can soon begin to see positive change surrounding their impact on the environment.

July 28th, 2021

What’s on tap for the National AI Research Resource Task Force’s first meeting

The National AI Research Resource Task Force, born out of Congress’s National AI Initiative Act of 2020, is having its first meeting today (July 28). The main purpose is to discuss the blueprint of a shared AI research resource. Currently, big tech such as Amazon, Microsoft and Google are mainly those with access to the advanced computational resources, large data sets, and more, that are needed for certain research. The priority is to "democratize access" to AI research tools. Those in academia, government and private industry will all have opportunity to the same hub of existing resources. The task force is stepping into new territory in the governance of computing research and emerging tech. AI innovation continues to develop and grow - now with a goal to become equally accessible for every researcher and student across all scientific disciplines.

July 21st, 2021

Exclusive: Autonomous vehicle vision company Oculii partners with one of China’s largest automakers

Forget flying cars - self-driving cars are the future, according to Oculii, the US start-up that is developing a newer, better way for autonomous vehicles to "see". Its partnerships include Great Wall Motors, Baidu, and Nvidia, and it has raised more than $76 million to date. Even bigger - Oculii just landed a deal with Geely, one of China's largest automakers. Geely intends to integrate the updated radar system into cars it makes in China, serving as the "eyes" for autonomous systems. Oculii's disruptive AI technology will compete with lidar tech (light-emitting optical sensors), and proves to be an emerging leader in the autonomous vehicle industry.

July 14th, 2021

Technogym launches new app with AI-powered digital coach

Fitness company Technogym expands into AI with its new app release, designed for clubs and studios who are not integrated with Technogym Mywellness platform, but still want to offer their members fitness video content. The AI feature, Technogym Coach, is a digital trainer that will create personalized programs to meet your fitness goals. This app and its customized experience opens an opportunity for operators to attract new members to their clubs, as digital innovation continues to integrate into the physical spaces of fitness.

July 6th, 2021

Gympass scores $220M to support the return of in-person fitness

Gympass, the digital fitness startup unicorn that scored $300M in its 2019 round of funding, has announced another round of $220M - valuing the company at $2.2B. Since 2012, Gympass has worked directly with employers to offer workers monthly fitness passes to redeem at any gym or fitness studio. In an industry booming with competitors, Gympass focuses on its direct-to-consumer business model, and has seen a surge of clients since the COVID-19 lockdown has decreased restrictions. The company boasts a well-rounded wellness platform, as it covers not only fitness, but therapy, mindfulness, and nutrition. It intends to use the new funds to help its US market as gyms reopen, and workplaces begin their return to fitness clubs and studios. Gympass continues to rise above other digital fitness startups as it directly encourages employees back into gym facilities, improving the digital fitness experience, and impacting corporate wellness in America.

June 25th, 2021

Your Guide to Understanding Gen Zers and Their Wellness Habits: Part 2

In Part One, SmallWorld's Sophie Sureau covered Gen Z's perspective on physical fitness, athletic attire trends, and how they choose to spend their money, along with how brands are running to catch up to the evolving "digital native" generation. In Part Two, we dive headfirst into how Gen Z uses social media and technology for brand connection, along with how these influential consumers prioritize mental health - from nutrition to mindfulness and spirituality.

June 16th, 2021

Fitness ring maker Oura raises $100M

Oura continues its push towards health research, raising $100 million for its Series C, focusing on using its wearable tech to bridge gaps within the healthcare industry, encouraging users to take ownership of their own wellness journeys. The wearable technology market was valued at $116.2 billion in 2021 and is anticipated to reach $265.4 billion by 2026, largely due to the growing benefit of wearable devices in the healthcare sector, as well as continued advancements in IoT, AR and machine to machine (M2M). With the fitness device manufacturer already selling more than 500,000 rings to date and its total funding reaching $148.3 million, Oura proves to be an emerging leader in the wearable fitness tech industry, empowering the trend of "smart living" among users.

June 9th, 2021

Filing: Snap paid $124M for Fit Analytics as it gears up for a bigger e-commerce push

Snap (Snapchat's parent company), is moving from pure entertainment to tackle e-commerce by purchasing Fit Analytics - a fitting technology startup that powers billions of accurate sizing recommendations for the world's leading apparel companies annually. With Snapchat's current revenue coming from advertisement, its popular experience of augmented reality and filters, and Fit Analytics - Snap aims to help shoppers find the right-sized apparel and footwear from online retailers. This collaboration presents a new way of shopping for their young audiences, using AR to accurately try on clothes, shoes, and accessories online.

May 20th, 2021

Your Guide to Understanding Gen Zers and Their Wellness Habits: Part 1

With the constant evolution of digital transformation, Gen Z has substantial influence over the tech industry, and the future of brand involvement. Understanding these "digital natives" might just be the secret to cracking the code on what the next trends will be, and how to best connect with your young, tech-savvy audience. SmallWorld's Sophie Sureau dives deep into how Gen Z perceives Wellness and the world around them - from fitness, savvy shopping and brand values, to mental health, nutrition and spirituality.

August 10th, 2020

Bringing Your Fitness Club into the Rapidly-Evolving Tech Industry of 2020: Part Two

Last year, I wrote Part 1 of evolving your fitness club. Globally, business is forever changed by 2020. The intent of this series is to guide the evolution of an industry with enormous potential for great good — health & fitness—by providing insights learned from consulting the Fortune 50 giants of our industry down to the unique single-operators.

July 1st, 2020

What Does It Mean To Be An Innovative Tech Company?

Being accessible now does not equal long-term innovation. When considering what an innovative tech company is, you have to consider the giants of “now”, the giants of “always”, and the difference between the two.

May 6th, 2020

5 Tips for Bringing Human Interactions into the Digital World

Despite humans having daily interactions with digital devices, the digital experience has long held a cold, emotionless, and even robotic connotation. Pre-COVID 19, there was still a well-defined line between human and digital experiences. So the question is: how can you make your businesses’ digital interactions more human? Get 5 tips from CEO, Jake Curreri.

April 8th, 2020

A Call for Digital Innovation During the COVID-19 Pandemic

An overview of the need for digital innovation for businesses impacted by COVID-19. How do you get past the “survival” mentality to start thriving again? When industry level shifts have never been more necessary, it’s a vital time to test digital products and services — time for diversification and industry level shifts. Those who choose to digitally innovate have a chance to succeed.

March 25th, 2020

The Impact of COVID-19 on Health & Wellness

COVID-19 is changing the way individuals are consuming health and wellness resources. Many industry leaders have offered free programs during this time. We've compiled a list of resources available.

March 17th, 2020

7 Tips to Stay Productive When Working at Home During a Quarantine

Working from home during self-quarantine can be seemingly difficult. It's essential to prioritize mental and physical health to remain productive. At SmallWorld, this is something that we have successfully incorporated into our team culture. Here are 7 tips on how to have a successful work environment at home.

January 15th, 2020

A Remote Team’s Perspectives on Staying Productive While Working at Home

While working in the comfort of your home or travel Airbnb or wherever you’re calling the office for the day can be extremely rewarding, it comes with a lot of challenges as well. You have to put a huge emphasis on mental and physical health. This is something that we have incorporated into our team culture overall. The SmallWorld team came together (in Slack) to offer a few tips and tricks we’ve discovered. The team is very diverse in their work styles and hours, but you’ll quickly notice a few trends in our answers.

September 18th, 2019

With Apps, Gyms—and Members—Move Beyond Brick-and-mortar

By increasing engagement and interaction with members, apps have become a critical business tool that can give your gym’s revenue the boost it needs. Since 2014, the use of mobile apps has skyrocketed more than 300%, and, at the beginning of this year, approximately 160,000 fitness-related apps were vying for users’ attention.

September 16th, 2019

An Antidote for the Startup Community: Hidden Insights from Middle America

Entrepreneurs should be recognized for their modern-day adventuring, chartering of unmapped territories. This would allow for more preparedness for the trials and tribulations along the way for all adventures. Consultancies like Startup Junkie will be the grass-root guides in the hero’s journey of startups: allowing innovation and entrepreneurship to be the engines of economic growth. Let Silicon Valley and Middle America learn from one another, fostering an advancing economy, realistic of potential and encouraging of the adventures. Perhaps to become the Adventurer's Valley.

September 6th, 2019

Data as a Currency: Discovering Consumer Transparency

Data has entered the state of an ownership battle. Does a consumer truly have a right to their data? If so, what extent beyond that right — if any — can companies leverage the data sets? By extension, what does it mean to have a “right to your data”?

August 29th, 2019

Corporate Wellness: The Hidden Strategy to Unlocking Your Culture’s Fullest Potential

Move into a culture of creativity and ownership. Embrace the mid-day pause. Encourage longer maternity and paternity leaves. If you’re partnering with a fitness provider for your employee memberships, make data requests to review engagement in their facilities. Having a good corporate wellness program is not executing corporate wellness. Define your values of wellness. Then, execute technologically in the activity, communications, and engagement spaces.

August 13th, 2019

Walmart tops US online grocery market, with 62% more customers than next nearest rival

Walmart is dominating the U.S. online grocery market, according to new research out this week from the analysts at Second Measure. The nationwide retailer today offers grocery pickup and delivery in nearly every U.S. state, and had 62% more customers in June than its next nearest rival. And no, in this case, that rival is not Amazon — it’s Instacart.

July 18th, 2019

How Automation Is Changing Data Science

Data science can provide a high return on investment across multiple industries and use cases. Whether predicting new target customers, measuring product demand or detecting high product failures - the use cases are nearly as infinite as the problems that face modern businesses. Although data science undoubtedly has significant potential to impact business decision-making, leaders across multiple industries have struggled with getting value from data science projects. In fact, according to research by the Gartner Group, nearly 85 percent of big data projects fail.

June 21st, 2019

Slack’s value rockets as stock closes up 48.5% in public debut

Slack, founded in 2009 as Tiny Speck, closed up 48.5% Thursday at $38.62 per share. The stock had climbed as high as $42 in intraday trading. Slack’s market cap now sits well above $20 billion, or nearly 3 times its most recent private valuation of $7 billion.

June 4th, 2019

Bringing Your Fitness Chain into the Rapidly-Evolving Tech Industry of 2020

Offering heartrate-based workouts, combining technology and science with community and accessibility for all. Established chains often lack the infrastructure to replicate these types of technological innovations. Larger chains — Crunch Fitness or Equinox — have no trouble. Smaller chains are then left to mitigate club operations, automation tools, and marketing campaigns on tightly-lined margins. Smart, scalable digital transformation exists.

April 30th, 2019

Facebook is redesigning its core app around the two parts people actually like to use

Facebook announced an overhaul of its main mobile app today that puts more emphasis on two of its most critical features: events and groups. The company says it’s placing groups front and center as a cornerstone of how it wants users to think of the main Facebook app, while events is getting a fresh coat of paint as one of the most-used parts of the app that keeps users coming back day in and day out.

April 17th, 2019

The Trouble with Tech Unicorns: Tech’s new stars have it all—except a path to high profits

Investors often describe the world of business in terms of animals, such as bears, bulls, hawks, doves and dogs. Right now, mere ponies are being presented as unicorns: privately held tech firms worth over $1bn that are supposedly strong and world-beating—miraculous almost. Next month Uber will raise some $10bn in what may turn out to be this year’s biggest initial public offering (ipo). It will be America’s third-biggest-ever tech ipo, after Alibaba and Facebook. Airbnb and WeWork could follow Lyft, which has already floated, and Pinterest...

April 16th, 2019

Case Study: Fitness One in Arkansas, USA

In charge of maintaining and configuring system processes, connecting central management systems to 1st party tools, and overseeing development of the Fitness One mobile app, Jake Curreri is endlessly experimenting with ways technology can elevate fitness experiences. After working with PerfectGym to create their client portal, open API and PG back office manager last October, Curreri sat down with PG to catch up on how the club management platform is working for him and how the open API has helped his club’s staff and members.

January 2nd, 2019

Fitness experts see wearable technology, group fitness and HIIT leading 2019 trends

Wearable technology moved back to No. 1 after falling to No. 3 in 2018. “The wearables, even the low-end ones, have gotten more accurate,” says Walter R. Thompson, the 2017-2018 ACSM president and author of the report, which appeared in the November/December issue of ACSM’s Health & Fitness Journal. “That may help explain why they’re back at the top.”

December 10th, 2018

Training the Technologists of Tomorrow

“Coding is the universal language of the 21st century, and just like learning any language, the earlier you start, the easier it is,” said Jessica Naziri, founder of, a community-based organization dedicated to empowering women in STEM. “It’s important that we are inspiring young people to learn to code and giving them access to quality computer science education, so they’ll later be inclined to pursue careers in tech.”

August 1st, 2018

3 Keys To Building And Managing A Distributed Engineering Team

Hiring top-notch engineers in Silicon Valley has become an art. Competition for the best developers and engineers has grown so intense that many rock star programmers are hiring agents to help them land that big job with the right mix of salary and perks as well as a role that provides an opportunity to innovate or work on projects that positively impact society. For that reason, it can be difficult -- if not impossible -- to outbid tech giants for top talent.

June 13th, 2018

AWS DeepLens AI Camera Shipping Globally

DeepLens is essentially a small Ubuntu- and Intel Atom-based computer with a built-in camera that’s powerful enough to easily run and evaluate visual machine learning models. In total, DeepLens offers about 106 GFLOPS of performance.

June 4th, 2018

How a Brazilian bank pays personal attention to each of their 65 million customers.

How Watson learned, in five steps: Watson was trained. In Portuguese and in banking by a dedicated team with 10,000 customer questions. Watson was tested. In a limited number of branches until the bank was satisfied with the responses. Watson was launched. And made available to the employees of all 5,200 branches nationwide. Watson got results. And as employees began to trust Watson, response times were reduced from 10 minutes to a few seconds. Watson keeps learning. And improving, thanks to feedback on over 10 million interactions.

March 25th, 2018

Put People Before Algorithms - A $6 Trillion Wake-up Call

The goal of algorithms must not be to replace, manipulate, or deceive in the name of profit. This is all too often the case as black-box algorithms use massive amounts of data to attract eyeballs, encourage clicks, and, in more dire circumstances, even determine if someone goes to prison.

March 21st, 2018

The Rise of Mobile Gaming

It’s the full and complete game as present on consoles, it’s iOS-first and it supports cross-platform play with console and PC players.

March 1st, 2018

Bonnie's rules for being a better client

White space is your friend. Be open to things you didn't imagine. Be confident, not arrogant. Nothing takes a second. Don't be rude. Tell me the problem, not the solution. Decide who will decide. Have clarity of purpose.

February 22nd, 2018

Interviewing Ethereum Developers

The new paradigm of Ethereum development brings with it many moving parts. Smart contracts, distributed applications (or “dapps”, sometimes stylized “ĐApps”), the “ether” cryptocurrency, a world-wide virtual machine where work is measured in “gas”—all of this is in addition to the basic underlying blockchain technology. Navigating this isn’t anywhere close to being second nature for most people, even from a user standpoint. That said, how can a non-expert make a reasonable assessment of a potential Ethereum developer candidate?

January 23rd, 2018

Working with a designer (four paths)

Most of us want to look good online, need a website, maybe even a logo. More and more individuals and organizations are discovering that they need to hire a professional. It comes down to doing your homework. Be clear with yourself before you spend a nickel or a minute with a designer. This difficult internal conversation will save you endless frustration and heartache later. Here are four postures to consider in working with a good (or great) designer:

November 28th, 2017

10 Best Branding & Corporate Identity Examples

So, if you searched for "best" and ended up here, well, you're welcome. So, while this is not the authoritative list, it is a list of some very solid branding and identity designs that have turned up over the last few years.

October 4th, 2017

Gartner: Top 10 Strategic Technology Trends For 2018

As the IoT grows to encompass an increasing number of things, AI and machine learning will enable these things to operate autonomously or semi-autonomously. For example, a robotic vacuum with computer vision could navigate and clean a house with minimal intervention. As technology advances, swarms of intelligent things will work collaboratively to achieve a goal.

September 18th, 2017

Satya Nadella Rewrites Microsoft’s Code

Since then (February 2014), Nadella has not only restored Microsoft to relevance; he’s generated more than $250 billion in market value in just three and a half years—more value growth over that time than Uber and Airbnb, Netflix and Spotify, Snapchat and WeWork. How Nadella turned things around comes back to the book he had his top lieutenants read, and the culture that took hold from there. He has inspired the company’s 124,000 employees to embrace what he calls “learn-it-all” curiosity (as opposed to what he describes as Microsoft’s historical know-it-all bent) that in turn has inspired developers and customers—and investors—to engage with the company in new, more modern ways.

September 10th, 2017

How Artificial Intelligence Is Revolutionizing Business In 2017

The technology, media and telecommunications industry has the highest expectations for AI to accelerate new product and service offerings of all industries tracked in the study, projecting a 52% point increase in the next five years...Customer-facing activities including marketing automation, support, and service in addition to IT and supply chain management are predicted to be the most affected areas by AI in the next five years.

April 25th, 2017

Top Six Digital Transformation Trends In Media And Entertainment

In 2015, spending for AI was $300-350 million. Its projection for 2025: $30 billion. What gives? At risk of sounding crazy, AI is changing the entire creative process. In a new wave of computer-human “collaboration,” companies are already using AI to create effective movie plot points based on box office performance, and one company recently used AI to create a horror movie trailer based on trailers the AI had already processed and annexed.

March 22nd, 2017

IBM Bets The Company On Cloud, AI And Blockchain

The ONE Architecture is remarkable in two ways: first, AI (in the form of Watson) represents an entire layer, indicating the breadth of IBM’s bet on the technology. The second remarkable aspect of the architecture is what it’s missing: most of the traditional layers of a strategic technology architecture, like databases, middleware, and the like – now all rolled into the Cloud.

January 11th, 2017

Crawl With Analytics Before Running With Artificial Intelligence

From virtual assistants to image recognition to self-driving cars, we’re only just beginning to scratch the surface of how AI-related technology will impact our daily lives and transform how businesses operate. IBM’s Chief Innovation Officer Bernie Meyerson optimistically predicts 2017 will be “the year of the solution as opposed to the year of the experiment.”

Every great venture begins with a conversation.