November 3rd, 2021

How Nike's brand culture affects global communities

One of our core values centers around making a positive impact in communities where we live and work.

How does one of the most influential fitness brands in the world continue to innovate for and inspire athletes, globally?

Nike Sport Research Lab studies tirelessly to create the best attire and equipment to provide the greatest performance results for its athletes. The NSRL is not just for the world’s elite athletes; it’s for those who play basketball in city parks, neighborhood joggers, new parents, and anything in between.

Due to Nike's inclusivity, its global impact manages to remain personal to communities everywhere - aligning with its inspiring brand culture and impact statement: "if you have a body, you are an athlete".

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