June 16th, 2021

Fitness ring maker Oura raises $100M

Oura continues its push towards health research, raising $100 million for its Series C, focusing on using its wearable tech to bridge gaps within the healthcare industry, encouraging users to take ownership of their own wellness journeys.

The wearable technology market was valued at $116.2 billion in 2021 and is anticipated to reach $265.4 billion by 2026, largely due to the growing benefit of wearable devices in the healthcare sector, as well as continued advancements in IoT, AR and machine to machine (M2M).

With the fitness device manufacturer already selling more than 500,000 rings to date and its total funding reaching $148.3 million, Oura proves to be an emerging leader in the wearable fitness tech industry, empowering the trend of "smart living" among users.

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