December 8th, 2021
Universal Links (App Links) in React Native for iOS & Android
Universal links (and deep links) are an excellent tool to increase engagement across mobile app features. “Share with Friends” and cross-promotional marketing are all possible because of Universal Links.
As interoperability evolves, the feature set of deep linking for both iOS and Android equally evolves. Simply put, users expect to be able to share content they love in the easiest way possible.
SmallWorld CEO Jake Curreri - whose background is in software engineering - wrote a guide to help fellow developers navigate common pitfalls in universal & deep linking. While the article is intended for React Native, it is also useful for native iOS and Android development.