May 20th, 2021

Your Guide to Understanding Gen Zers and Their Wellness Habits: Part 1

With the constant evolution of digital transformation, Gen Z has substantial influence over the tech industry, and the future of brand involvement. Understanding these "digital natives" might just be the secret to cracking the code on what the next trends will be, and how to best connect with your young, tech-savvy audience. SmallWorld's Sophie Sureau dives deep into how Gen Z perceives Wellness and the world around them - from fitness, savvy shopping and brand values, to mental health, nutrition and spirituality.
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