June 25th, 2021

Your Guide to Understanding Gen Zers and Their Wellness Habits: Part 2

In Part One, SmallWorld's Sophie Sureau covered Gen Z's perspective on physical fitness, athletic attire trends, and how they choose to spend their money, along with how brands are running to catch up to the evolving "digital native" generation.

In Part Two, we dive headfirst into how Gen Z uses social media and technology for brand connection, along with how these influential consumers prioritize mental health - from nutrition to mindfulness and spirituality.

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