Increasing image for the future of Russellville Glass Company
A revolutionary frameless glass solution transforming how suite owners experience the game
G2L® Window Systems promotes an authentic, press box and skybox experience by offering an open-air, frameless window option, allowing the sights and sounds of the game to reach maximum potential.Check out G2L®
In the spring of 2004, University of Arkansas legendary Athletic Director, Frank Broyles, became concerned with the game-day experience of his suite holders. The loud and raucous noise of crowd noise of 72,000 fans funneled into suites through a seven-inch ceiling speaker.
Coach Broyles called upon RGC Glass, Inc. to design a window system, offering a true game-viewing experience. His one request of an unobstructed, wide-open view brought the design of G2L® Window Systems.
SmallWorld closely collaborated with the G2L® team on a new brand positioning, holistically articulating a more far-reaching ambition for revolutionizing the private aviation experience for every type of customer.
Don't Presuppose the Glassware Solution
We understood going into this process that stadium glassware design typically follows the specifications of documented functional requirements. We intentionally subverted that process to capture fan requirements in field, prototyping and validating function in the operating suite.
Because G2L® is designed for the often high-energy suite, the media had to be very clear, simple, and minfdul. Our approach to distribute functions to different elements of the media ecosystem to specific window solutions allows for a cohesive and highly efficient product experience.