

FieldVision
Client
An innovative football analytics start-up
Scope
Product strategy, product design, development
Timeline
Kick-off: May 2024
Launch: August 2024
The Challenge
A former Nike VP approached our team at the end of May with a bold request: build a robust football analytics mobile app for Field Vision Sports in time for the upcoming season on September 1. The tight four-month window meant we had to rapidly design, develop, and test a cutting-edge product that could unite AI-driven predictions, advanced metrics, and real-time data—all while ensuring the product was stable and market-ready for paying subscribers.

Discovery
After deconstructing Field Vision’s vision, it became clear that they needed:
Live analytics and real-time metrics that could handle the pace of NFL action.
A React Native front-end to accelerate development across both iOS and Android.
A seamless, user-friendly interface for football fans, coaches, and analysts.
A fully operational product in just four months—a compressed schedule that demanded disciplined sprints, iterative prototyping, and close collaboration with the client.

The Solution
Rapid React Native Development
We leveraged React Native for cross-platform consistency, ensuring that both Android and iOS users could quickly access real-time, AI-powered stats on their devices.
Scalable Architecture & Data Integration
Our developers integrated an API that streams advanced and basic player metrics, instantly updating fans and professionals on relevant stats. We tightly coupled this with user authentication, subscriptions, and in-app purchases, ensuring a streamlined experience despite heavy, real-time data loads.
Collaborative Approach & Agile Delivery
By focusing on weekly sprint cycles and consistent check-ins, we worked side-by-side with Field Vision. Swift iteration allowed us to launch a robust MVP, then refine and scale based on beta feedback—right up to the season’s kickoff.

The Result
On-Time Launch
Despite starting in late May, the app successfully launched before the NFL season, allowing Field Vision to capture the excitement of opening weekend.
Immediate Market Validation
The application garnered over 900 paid subscribers in the first two weeks, demonstrating a strong demand for Field Vision’s advanced analytics.
Smooth Handoff
Following the successful launch, we transitioned the project to a dedicated support team, ensuring long-term maintainability and continued updates throughout the season.
Happy Client
The leadership team at Field Vision was more than satisfied, expressing excitement and gratitude for the quick turnaround and high-quality execution.

“The work [SmallWorld] has done has been f***ing amazing. We wouldn't be where we are without [SmallWorld]. I am absolutely thrilled with how this has turned out, and have loved working together with Jake Curreri on it.”

Scott Bouska
Founder and CEO of FieldVision