The Challenge

A Fortune 50 athletic lifestyle company, famous for upending how the world approaches sport, recognized a need: bring a holistic digital experience to their gym programs and fitness activities, harnessing their global workforce’s shared passion for routine movement. Their corporate wellness arm, SPORT, aimed to encourage daily fitness habits, but needed a comprehensive platform to unite physical gyms, social communities, and day-to-day wellness—both online and in-person.

Discovery

While initially brought in to evaluate vendor software for gym management, we uncovered a broader horizon. The existing technologies managed bookings and memberships well enough, but none fully delivered on the company’s vision: an immersive, social+ fitness platform that could inspire daily sport and camaraderie among employees around the world.

We soon discovered more opportunities as our collaboration expanded beyond SPORT to other teams inside the organization’s innovative think-tank. From step-gamification concepts to AI-powered workout plans, each project held the same essence: celebrate movement as a lifestyle, not a chore.

The Solution

Our approach began with the SPORT app—a central hub for gym reservations, fitness classes, space bookings, membership management, and gamified habit building. By integrating best-in-class software APIs within a custom native mobile experience, we enabled:

• Employee Connection: Social features that allowed users to form and join communities around basketball, soccer, running clubs, and more.

• Personalized Training: Access to trainers, classes, and digital programs to help employees develop new skills while nurturing existing interests.

• Gamified Habits: Daily step challenges, progress trackers, and friendly competition to keep people active and engaged.

The Result

The SPORT platform alone supports over 14,000 employees worldwide, making daily movement accessible and fun. Classes fill up faster, new communities form around emerging sports, and employees rally to champion each other’s progress. This success paved the way for deeper collaboration with the company’s innovation teams, redefining how wearable devices, training programs, and digital engagement converge.

What began as a straightforward vendor review evolved into a global movement that inspires daily athletic habits. By honoring the brand’s core mission—making sport a driving force in people’s lives—we helped fuse the physical and digital realms of fitness in a way only this legendary Fortune 50 company could.